Leeds Building Society

Kid’s love dinosaurs! That’s why we chose them as the basis for the re-brand of Leeds Building Society’s young savers account.

Our work included a new name and identity, 3D illustrations plus branch POS materials and branch literature - all fitting nicely into the existing corporate brand style. The pull of those endearing eyes obviously worked with an increase of 12% in new subscriptions within the first two months of launch.

We've also redesigned the entire suite of insurance product leaflets, including commissioned photography and copywriting.