Balance Accountants

Starting out in 1977 as Rogers & Co. the Holmfirth based accountants had remained exactly there – 1977. With a brand that represented a founding partner no longer in the business, the inherited name didn't reflect the identity of the current team who felt they were hiding their potential behind a traditional image.

The overall aims of the brief were.:
• prompt a high growth turnover in next 3 years
• attract and work for like minded clients
• become a recognised provider of accountancy services for SMES
• build a great team of people in the business
• re-define the scope of work to incorporate services to aid clients' development
• define a clear 'brand architecture' and new brand guidelines
• create internal brand ambassadors within the team

The key focus for the entire project was based around making the brand personable. The resulting new brand 'balance' captures the essence of the company - the desire to work in partnership with more like-minded companies.

Director Ashley Barrowclough said: “The Engine Room has worked really closely with every member of the team to get under the skin of each individual and to understand what we see our business as being all about. The name of Balance is perfect as it represents so many things from the work life balance we try to help clients achieve, to balancing of their books, to balancing the challenges of stability and growth.”

Visit the balance website  or download the complete case study