Brand Identity - Baa Baa Blind
Described as the proverbial parenting Holy Grail, the Baa Baa Blind is the answer for any parent who has ever struggled hanging blankets over curtain rails to block light from a child's room. For as any parent knows, babies and children can't tell the difference between 5.30am and 5.30pm during the bright summer months.
With such a beautifully simple product to brand, the brief was easy - create an engaging identity that would reflect the product and target market. The sheep character we developed provides the identity with a personality that attracts parents and children alike.
Lavinia Thompson, MD Farway UK described the process, "Sixteen months ago The Engine Room were presented with an amorphous piece of black fabric and a sketchy description of what the emerging product would be. Just over a year down the line it is now promising to become one of the latest must-have children’s accessories, and there is little doubt this due in large-part to the fantastic branding."
The Engine Room took what I believed was an ancillary part of the project development – branding, and gave the product an identity which has since become one of the driving forces of the product itself.
With next to no creative brief Darren and his team, (who I always imagined from their efficiency to number at least a dozen - there’s only four I recently discovered), created a personality for our product. Not only has it been well-received by the marketplace, it has since proved to have the flexibility to develop, change and grow with the changing demands of the product.
As a newcomer to product-development myself, Darren and his team were working with a complete amateur but by understanding the needs of their client they were able to act in a ‘creative-director’ role freeing us to concentrate on developing the product itself, confident the branding was in capable hands.
The result is a visual concept that will no doubt soon be instantly recognisable in the nursery industry and has the mileage to develop and adapt to future products and an expanded range if needs be.
As I have found creating a new business is fraught with potential pit-falls, but entrusting my business’ creative needs with The Engine Room is probably one of the soundest business investments I have made thus far."
The Baa Baa Blind was launched at the baby show in 2007 and has since received rave reviews.
