Design adds value...
Why SME companies should utilise design and branding as an important business tool.
1. A focused, creative brand strategy integrated into any marketing campaign will create demand and add value, boosting business performance and growth.
2. Well-designed brands can provide the platform to 'punch above your weight' – perception is a powerful driver in marketing.
3. Only one company can compete on price, the rest have to differentiate themselves through their communications.
4. Effective design strategy will truly differentiate a business from it’s competitors
5. If you don’t communicate with your customers, someone else will! Using design will increase brand awareness within your marketplace attracting potential customers and promoting loyalty in existing ones.
6. It will deliver a cohesive, co-ordinated approach to your communications strategy both internally and externally.
7. A well known established brand is a valuable business asset and should be treated like one. It is a shrewd investment for any company looking to grow.
Some facts and figures...
8. Every £100 a business spends on design increases turnover by £225. (The value of design factfinder, www.designcouncil.org.uk)
9. 46% of design-aware businesses saw their turnover increase by more than the amount they spent on their design work. (The value of design factfinder, www.designcouncil.org.uk)
10. 84% of the UK’s fastest-growing businesses believe that design has become more important in maintaining their competitive edge in the last decade. (The value of design factfinder, www.designcouncil.org.uk)
