Design for growth Design for growth
Design: statistically speaking, it’s a serious business
Yes, even in this day and age, we sometimes still have to convince people that design isn’t just about icing the cake. It’s a crucial ingredient to commercial success that brings tangible returns on investment.
Fortunately, we now have the official Design Council facts and figs to back up our argument. Have a read:
• Every £100 a business spends on design increases turnover by £225
• Shares in design-led businesses outperform key stock market indices by 200%
• On average, businesses increase their market share by 6.3% through design alone
• 46% of design-aware businesses saw their turnover increase by more than the amount they spent on their design work.
• 84% of the UK’s fastest-growing businesses believe that design has become more important in maintaining their competitive edge in the last decade.
• Design-savvy businesses don’t need to compete on price as much as those who don’t use design.
For more information visit www.designcouncil.org
