Need to maximise your current brand?
Thursday, 20 August 2009 13:04
Let’s get one thing straight, brand is not just about a logo. Brand is about perception or more to the point, your customer’s perception of you.
Therefore it stands to reason that everything happening between your company and its customers affects how your brand is perceived.
What’s the point in spending thousands on marketing your great service and customer-focused approach, only to then leave customers on hold for ten minutes?
Brand ‘experience’ is becoming increasingly important to a businesses development. All companies have a sales and marketing function, how else would you get new customers? But knowing where the key brand ‘touchpoints’ are is key to building a successful brand.
Every successful company around the globe reviews its brand communications periodically. This doesn’t have to mean starting all over again but rather taking the time to objectively look at what your customers experience when they deal with you. Then improve upon it.
Sometimes it’s not just about your identity, not all forms of maximising your brand involve new costly company brochures and advertising campaigns, they can be as simple as asking your customers the right questions and delivering all that your brand has promised.
We can help identify these key touch points and map out a strategy or brand success.
For a no obligation chat, contact us.
Does your brand reflect your company?
Are you losing out on potential sales? Do you keep losing business to the same competitors time and time again?
The main question business leaders should ask themselves is whether their current visual identity truly reflects the products and levels of service being delivered.
Need to attract a different type of customer?
Any growing business needs a constant stream of new customers. How you entice and keep them gets harder as your business becomes larger.
Tired of competing on price?
"Businesses that see design as integral don't need to compete on price as much as others".*
Only one company can ever be the cheapest in any marketplace, the rest have to differentiate themselves through other means. Design helps companies to stand out from the rest.