Brand is a valuable asset. It’s a tough job controlling how it appears across multiple media.
Would you put a HR professional in charge of the company accounts? Or the IT junior as head of sales?
We think not.
So why is it that many companies don’t put steps in place to protect their investment? If it’s not some pesky staff member adding their own 'je ne sais quoi', it’s partner organisations changing the colour because your brand doesn’t fit with theirs. We can help and advise on the creation of guidelines to the use of identity systems, creating consistency and effective brand roll-out internally and externally.